We went further for this paper to ask the question: has the discussion about HFCS, which led to a number of blogs that demonized this sweetener, to legal suits whereby the cane and beet sugar industry are stating they are natural sugars and suggesting HFCS is unnatural, and many other approaches which all attempt to suggest that consuming a beverage or food with a natural sugar is healthful? One aspect of this push is to promote that natural sugars have a marked increase in the role of fruit juice concentrate as an added sweetener in many foods, particularly those labelled natural or organic [13]. Fruit juice concentrate is used as a sweetener in 7% of the 85 451 unique consumer packaged products [13]. It is commonly used not only in juices but also in sugar-sweetened beverages, low caloric-sweetened diet beverages, granola and energy bars, ready-to-eat cereals, and even infant formula and other infant foods (see table 2 of Reference 14, available online at http://www.andjrnl.org).